Crep Protect x Adidas
In early 2020, we collaborated with Crep Protect to host in store activation events at the Adidas London Flagship store on Oxford Street. The creative collaboration gave customers the opportunity to have their Adidas Superstars personalised, choosing from a wide range of designs free of charge.
We had the privilege of designing a one of a kind promotional pair of Adidas Superstars for Crep Protect. We based the design on London city as these were to be displayed in the London Flagship store. We also integrated some of Crep Protects products into the design, including their iconic spray protector, cure kit, wipes, mark on pen etc. We kept a sketchy doodle style to go in line with the streetwear vibe and tied in Crep’s brand colours of black, yellow and purple.
The live event was a hit with people gathering to see works of art come to life on the sneakers and even requesting their own design ideas. We thought this event would be a great opportunity for customers to celebrate the classic superstar sneaker whilst expressing their character and personality in a unique way.
Click Here to see the blog post written by Crep Protect and get a further insight into the activation event.